{"id":10501,"date":"2021-10-19T20:29:38","date_gmt":"2021-10-19T14:29:38","guid":{"rendered":"https:\/\/coolweblinks.net\/?p=62"},"modified":"2021-10-19T20:29:38","modified_gmt":"2021-10-19T14:29:38","slug":"delivering-the-online-customer-experience","status":"publish","type":"post","link":"https:\/\/bizbuzzmag.org\/delivering-the-online-customer-experience\/","title":{"rendered":"Delivering the online customer experience"},"content":{"rendered":"

Introduction<\/h2>\n

Managing the digital customer experience<\/span><\/a> for a brand used to be relatively straightforward; businesses simply had a website and an email newsletter alongside offline channels to sale. Today, the picture is far more complex, with the combination of touchpoints where marketers seek to influence consumers stretching across paid, earned and owned media on different devices. Consider the customer-facing touchpoints of a brand\u2019s online experience. These can include a desktop or mobile optimized site, mobile apps and company pages on social media.<\/p>\n

You should visit this site: ikgrand<\/a><\/strong><\/p>\n

Planning website design and redesign projects<\/h2>\n

Despite the growth in social media, the company website, which today must be effective for users accessing via desktop, smartphone and tablet devices, is still at the heart of online communications. For the experience to be effective, a sound process is needed to design, build and refresh the online experience. In the past, it has been a common mistake among those creating a new website for the first time to \u2018dive in\u2019 and start creative design and content creation without sufficient forward planning.<\/p>\n

Who should be involved in a website project?<\/h2>\n

The success of a website is dependent on the range of people involved in its development, and how well they work as a team. Typical profiles of team members follow:<\/p>\n